Close-up CRM

Overview

Close-Up International provides AI-powered CRM, prescription and sales data analytics, business intelligence, and strategic consulting services to pharmaceutical companies worldwide. Their core offering integrates market data with CRM tools to optimize sales force effectiveness, HCP engagement, and commercial strategies across the product lifecycle. They pioneered prescription audits in 1968 and have expanded into a global provider with strong presence in Latin America and growing US footprint via acquisitions like MobileDotRep.

Services & Capabilities

• Rx Data analytics (market potential, targeting, reps performance), Market Sales Data (retail, distribution, trade), Consulting (commercial effectiveness, portfolio strategy, market entry), Technology: Close-Up CRM (field force mgmt, multichannel engagement, AI insights), Incentive Compensation, Busi

Competitive Position

• Integrates proprietary Rx/sales data directly into AI-powered CRM for real-time HCP insights
• Pioneer in pharma analytics since 1968 with deep LATAM data
• Agile SaaS platform disrupting Veeva/Salesforce with faster AI updates and pharma-specific compliance.

Recent Developments

Sep 2025: Acquired MobileDotRep. Oct 2025: Selected by VS Health Group for Market Access BI CRM. Expansion in US as Veeva/Salesforce alternative. GlobeNewswire, Company site

Client & Partner Ecosystem

VS Health Group, Aché, Hypera Pharma, MobileDotRep (acquired); serves 650+ pharma clients globally; Hypera Pharma, Aché, VS Health Group

Technology Platform

Close-Up CRM (AI-powered proprietary platform); BI dashboards

Therapeutic Focus

Specialty drugs (rare disease, oncology), broad pharma

Target Customers

Pharmaceutical companies (sales reps, MSL teams, market access teams, brand managers)

Sources

• Close-Up International About, Close-Up International Home, Close-Up CRM US, LinkedIn Company Page, RocketReach Profile, IntuitionLabs Profile, GlobeNewswire Acquisition, VS Health Partnership