Deerfield Group
Scalable full-service marketing agency empowering pharma and biotech brands with data-driven storytelling and integrated solutions across lifecycles.
Visit WebsiteKnown For
Agency of Brand® scalable model eliminating inefficiencies
Key Differentiators
- Agency of Brand® scalable model eliminating inefficiencies
- rapid growth through strategic acquisitions
- Asset2it platform for real-time sales enablement personalization
Overview
Deerfield Group is a full-service integrated marketing, advertising, and communications agency serving pharmaceutical, biotechnology, health tech, and consumer health companies across all stages of their lifecycle. It provides data-driven storytelling through services including insights/strategy, creative/digital, omnichannel marketing, media, PR, data analytics, sales enablement, and print management. The agency has grown rapidly via acquisitions and its proprietary Agency of Brand model that scales efficiently for clients.
Services & Capabilities
- Insights and strategy, creative and digital, omnichannel marketing, media, public relations, data and analytics, sales enablement, print management
Competitive Position
- Agency of Brand® scalable model eliminating inefficiencies
- rapid growth through strategic acquisitions
- Asset2it platform for real-time sales enablement personalization
Recent Developments
2024: Acquired Embedded; leadership appointments (PM360). 2025: Acquired Triple Threat Communications (FiercePharma, PM360); brand identity evolution; ranked 38th MM&M Agency 100 with 31% growth; West Coast expansion.
Client & Partner Ecosystem
AstraZeneca, Pfizer, Regeneron, PTC Therapeutics, Sobi (via acquired agencies); AstraZeneca, Sobi, PTC Therapeutics
Technology Platform
Asset2it; Agency of Brand model; AI initiatives like Skylabs
Therapeutic Focus
broad/all (24 therapeutic categories including dermatology, hematology, oncology)
Target Customers
Pharmaceutical brand teams, biotech companies, health tech firms
Sources
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