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Payer Sciences

Data-driven market access agency transforming payer strategies into optimized pharma product access and revenue.

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Known For

Integrates analytics, consulting, and communications under one roof for fully aligned payer marketing

Overview

Payer Sciences provides data-driven market access consulting, analytics, and communications services to pharmaceutical and biotech companies, helping them navigate US payer behaviors, optimize reimbursement strategies, and maximize product access through proprietary tools like PTO, AMP, VOLT, and n1Connect. The company integrates analytics, strategy, and creative execution to influence formulary decisions, account management, and pull-through efforts. Acquired by Publicis Health in 2018, it operates as a specialized agency within the Publicis Groupe ecosystem.

Services & Capabilities

  • Analytics (payer segmentation, coverage forecasting, ROI analysis, net cost modeling)
  • Consulting (market access strategy, HEOR/RWE planning, pricing advisory, insight-gathering research)
  • Communications (B2B messaging, value stories, pull-through materials, digital nonpersonal promotion)
  • Proprieta

Competitive Position

  • Integrates analytics, consulting, and communications under one roof for fully aligned payer marketing
  • Proprietary data analytics and custom digital tools (e.g., VOLT, PTO) grounded in real payer/prescriber behavior
  • Backed by Publicis Health ecosystem for scalable execution Payer Sciences Homepage, Expertise

Recent Developments

2024 Agency 100 profile: $32M revenue (+7%), 78 employees; LinkedIn posts on industry roundtables (influencer marketing, 2026 predictions), no major announcements like acquisitions/partnerships

Client & Partner Ecosystem

No specific clients publicly named; partners include Epsilon and Publicis Sapient for n1Connect platform; serves top 10 pharma to startups [ZoomInfo](https://www.zoominfo.com/c/payer-sciences/35495644; Sanofi (Aubagio launch), Novartis (early clients)

Technology Platform

VOLT (Value Options and Levers Tabulator), n1Connect, PTO, AMP, AIM, PAR Payer Sciences Solutions

Therapeutic Focus

broad/all Payer Sciences Expertise

Target Customers

Pharmaceutical and biotech brand teams, account managers, sales reps Payer Sciences Solutions, Publicis Acquisition

Sources