Zebra Technologies

Overview

Zebra Technologies manufactures hardware like barcode printers, scanners, RFID readers, mobile computers, and software for tracking and data capture. In pharma/healthcare, they provide pharmacy automation, medication tracking with barcode/RFID, temperature monitoring labels for cold chain, asset tracking, and patient identification solutions to hospitals and specialty pharmacies. They serve the pharma ecosystem via supply chain traceability tools and partnerships like with Merck for product authentication.

Services & Capabilities

• barcode printers/scanners, RFID readers/printers, mobile computers/tablets, thermal label printers, temperature sensing labels, pharmacy automation software/workflows, real-time location systems (RTLS), Zebra Workcloud software

Competitive Position

• Leader in rugged barcode/RFID hardware for healthcare
• temperature monitoring for cold chain
• integrated software like Workcloud for workflows

Recent Developments

Strong financials: Q4/FY 2024 sales up 32%, Q4/FY 2025 sales growth. Acquired Elo Touch Solutions ($1.3B, 2025) expanding self-service/touchscreens. $1B share repurchase (2026). Events: HIMSS 2025/2026 (healthcare RFID/scanning), ProMat 2025. No pharma patient services news.

Client & Partner Ecosystem

Altru Specialty Pharmacy, Banner Health, Merck, Mercy Health System, Hull University Teaching Hospital; Healthcare: Clínica de las Américas

Technology Platform

Zebra Workcloud; Zebra DNA

Therapeutic Focus

broad/all

Target Customers

hospitals, specialty pharmacies, health systems, pharma manufacturers for supply chain

Zebra Healthcare](https://www.zebra.com/us/en/industry/healthcare.html), Zebra About, Zebra Pharmacy Automation, Wikipedia, StockAnalysis, LinkedIn, Merck Partnership, Altru Case